The Challenge
An online fashion store struggled with organic search visibility. Competitors dominated search results, and their website suffered from heavy page weight, leading to a bounce rate of over 68%.
Our Growth Strategy
We launched a structured SEO sprint campaign:
- Technical SEO Fixes: Replaced bloated code scripts, compressed images into WebP, and deployed clean structured schemas.
- Topic Silo Clustering: Authored structured, highly readable answers to transactional buyer questions.
- Keyword Optimization: Focused on secondary commercial intent terms with high search volume and low difficulty.
The Outcome
Organic traffic expanded from 20,000 visitors to over 140,000 active monthly visitors in under 5 months. The online store captured more than ₹45 Lakhs in pure profit organic sales.