The Challenge
An online retailer had heavy database queries and uncompressed script bundles. Their legacy checkout page took over 4.2 seconds to load, causing more than half of their mobile buyers to drop out before buying.
Our Growth Strategy
We executed a complete website redesign and optimization program:
- Codebase Rebuild: Replaced the old bloated theme with a clean, fast Next.js static layout.
- Database Optimizations: Cleaned up heavy database queries to fetch catalog results in real-time.
- User Flow Simplification: Replaced the complex multi-step checkout form with a single-page checkout.
The Outcome
The checkout page load speed dropped from 4.2 seconds down to 0.8 seconds. This speed upgrade and form simplification increased overall sales conversions by 40% within the first month.