The Challenge
Our client, a high-growth software company, was spending a significant budget on Google Search campaigns. However, due to outdated bidding models, broken attribution trackers, and slow-loading checkout flows, their cost per acquisition (CPA) hovered at an unsustainable ₹650.
Our Growth Strategy
We executed a three-step intervention plan:
- Funnel Restructure: Paused low-performing keywords and built highly-targeted transactional keyword campaigns.
- Speed Optimization: Built a custom, lightning-fast static landing page that loaded in under 0.8 seconds.
- Attribution Audit: Installed server-side conversion tracking to train the ad network’s algorithm on ready-to-buy users.
The Outcome
Within 45 days, the average CPA dropped from ₹650 down to ₹180. The software provider saw a 4.8x increase in overall qualified lead volume without increasing their monthly ad budget.